Be the source
AI answers cite.
GEO is the optimisation work that makes AI answer engines such as ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews recognise your brand correctly, recommend it and cite it as a source. AdTouch Labs Türkiye runs this work every month as a measurable cycle.
What is GEO?
GEO (Generative Engine Optimization) is the optimisation work that helps a brand appear in the answers of generative AI engines, be described accurately and be cited as a source. It is also called “AI search optimisation”; related concepts are AEO (Answer Engine Optimization) and LLMO.
People now ask questions such as “Which is the best Google Ads agency in Istanbul?” or “Can you recommend hotel software?” in ChatGPT, Gemini or Perplexity instead of a search box. The AI produces a single summary answer and mentions only a handful of sources. If your brand is not among them, it becomes invisible to that user.
Why is GEO separate from SEO?
Classic SEO moves your pages up in search results. GEO aims for AI to recognise your brand, trust it and cite it inside the answer. That means content, structured data, brand consistency, authority signals and technical access for AI crawlers are handled together. GEO does not replace SEO; it is built on a strong SEO foundation.
How do AI engines
choose their sources?
Each engine runs on different infrastructure, but the common thread is the same: accessible, consistent, verifiable and authoritative information gets cited.
With search enabled it browses the web in real time and shows source links beneath the answer. OAI-SearchBot access and the Bing index matter.
Uses the Google Search index; crawlable, structured and trustworthy pages stand out. A strong SEO foundation has a direct effect.
Draws on Google’s search infrastructure and Knowledge Graph; a consistent definition of your brand as an “entity” is decisive.
Runs a live search for every question and shows numbered sources; PerplexityBot access plus current, clear content help you stand out.
With web search on, it scans current sources and cites them; it favours clear, verifiable and well-structured pages.
Runs on the Bing index; Bing Webmaster Tools, fast indexing via IndexNow and structured data all affect visibility.
The common denominator: accessible, consistent, citable and authoritative information.
SEO ranks,
GEO gets you cited.
They are complementary, not competing. But SEO alone neither measures nor manages your visibility in AI answers.
SEO only
CLASSIC SEARCH RESULTS- Goal: a position on the search results page.
- Measures success in clicks and traffic; does not measure mentions inside answers.
- Keyword-focused; does not manage the brand as an entity.
- Does not cover AI crawler access or llms.txt.
- Cannot see visibility in zero-click answers.
SEO + GEO
SEARCH + AI ANSWERS- Goal: being cited as a source inside the answer.
- Measures visibility, citations and brand mentions question by question.
- Entity consistency: Wikidata, sameAs, Knowledge Graph.
- Technical access for AI crawlers: robots.txt, server-side rendering, llms.txt.
- Answer-first content: clear definitions, verifiable data, FAQs.
What we do
every month
GEO is not a one-off setup; it is ongoing work that keeps pace as AI models and their sources change. The scope covers eight areas.
We identify the real questions asked in your industry and track how your brand is mentioned in each engine and which competitors are cited.
We make your brand name, description, address and profiles consistent across the web and present your brand as a single entity through sameAs links.
We make your content machine-readable with Organization, Product, Service, FAQPage and LocalBusiness schema.
We prepare and maintain an llms.txt file that summarises your site’s most important information for language models.
We produce content that can be quoted directly: a clear definition in the first sentence, verifiable data, comparisons and FAQs.
We strengthen expertise and trust signals and earn brand mentions in reputable publications.
We manage access for OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended and make sure content can be read without depending on JavaScript.
Every month we report visibility, citations, competitor share and AI-referred traffic, and share the plan for the next month.
Measure, improve,
measure again.
We follow the same discipline every month; as AI answers change, the plan is updated too.
Question set, visibility per engine and competitor citations.
Which sources are cited and why, and what is missing on your side?
Schema, entity data, llms.txt, technical access and content.
Digital PR, mentions in industry sources, profile consistency.
Monthly report and a prioritised plan for the next month.
EVERY MONTH · MEASURE → DIAGNOSE → BUILD → AMPLIFY → REPORT
Making visibility
measurable.
In GEO, success is not a position on a results page; it is being mentioned in the answer, being described accurately and the traffic those mentions bring.
How often your brand appears in the answer to tracked questions, per engine.
Questions where your site is shown as a source link in the answer.
Whether AI describes your brand, products and information correctly.
How often competitors are mentioned for the same questions.
Visits in GA4 from sources such as chatgpt.com, perplexity.ai and gemini.google.com.
Crawler access, schema errors, llms.txt and indexing status.
GEO
plans.
GEO is a monthly service: a monthly subscription or 3, 6 and 12-month plans. Fill in the form for a quote tailored to your scope.
About
GEO.
Let’s test a few questions from your industry together; a free visibility check shows where you stand.
+90 850 303 10 81info@adtouchlabsturkiye.comWhat is GEO?
GEO (Generative Engine Optimization) is the optimisation work that helps a brand appear in AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews, be described accurately and be cited as a source.
What is the difference between GEO and SEO?
SEO positions your pages in search results; GEO aims for your brand to be mentioned and cited as a source inside the AI’s answer. GEO is built on a strong SEO foundation.
How does my brand appear in ChatGPT answers?
It takes a site that is open to AI crawlers, a brand defined consistently across the web, citable content and mentions in trusted sources, all together. Our monthly GEO work covers every one of these areas.
When will we see results?
The effect of technical fixes and content updates usually becomes measurable in the first months; authority and mentions build up cumulatively. We share progress in a report every month.
What is llms.txt?
llms.txt is a text file in your site’s root directory that summarises your most important pages and information in plain form for language models.
Do you guarantee a place in AI answers?
No; no provider can guarantee that. What we guarantee is that all the work that increases your visibility is done consistently and that results are measured transparently.
How is it priced?
GEO is a monthly service, offered as a monthly subscription or as 3, 6 and 12-month plans. We prepare a quote based on scope.
Does AI
know your brand?
Let’s test a few questions from your industry in ChatGPT, Gemini and Perplexity together, and show you where your brand stands and what the first month would cover.
- Phone and WhatsApp
- +90 850 303 10 81
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